Calgary's Health Tech Gains a New Brain: How Seegnal's CEO Aims for Safer Prescriptions

Alright, Calgary! Ever wonder what happens behind the scenes to make sure your prescriptions are safe and sound? Well, there's big news from Seegnal Inc., a local-ish player making waves globally in the digital health space, which could significantly impact your next trip to the pharmacy or doctor's office. On December 16, 2025, Elad Bibi-Aviv stepped into the Chief Executive Officer role, and his vision for "Prescription Intelligence" is all about making healthcare safer and more efficient right here at home.

Think about the sheer volume of prescriptions flowing through our city's healthcare system – from Foothills to Rockyview, every pill and potion needs to be just right. Seegnal's platform is already a global powerhouse, analyzing over 400,000 prescriptions every single day. The goal? To catch and resolve drug-related problems before they even start, tackling Adverse Drug Effects (ADEs) – a leading cause of harm worldwide. For Calgarians, this means a significant reduction in medication errors, with Seegnal's precision alerts boasting up to 98% accuracy and cutting down on alert fatigue for our busy clinicians by over 90%. That translates directly into more tailored, safer medication plans for you, potentially reducing hospital admissions and saving precious time for our healthcare providers navigating the complexities of the Alberta Health Information Act (HIA) and the Tracked Prescription Program (TPP Alberta).

The Digital Health Horizon

But let's be real, whenever we talk about digital health, a little voice in the back of our heads asks about privacy. While Seegnal's move promises robust advancements in patient safety and clinical efficiency, the broader conversation around digital health frequently raises concerns about data security and trust in technology. A global survey highlighted that many patients are wary of virtual visits due to privacy concerns. It's a valid point that digital innovations, while offering immense benefits, must also prioritize the safeguarding of sensitive health information. Seegnal's focus on secure, explainable AI and integration excellence suggests a commitment to building that trust, ensuring that while your prescription data is being intelligently analyzed, it's also being fiercely protected. This aligns with the push for robust cybersecurity, like the multi-factor authentication now being introduced for platforms like PR Newswire for Journalists, emphasizing security across the digital landscape.

Ultimately, Bibi-Aviv's leadership signals a clear intent to deepen Seegnal's impact, expanding from empowering individual clinicians to providing system-wide governance for healthcare organizations and insurers. For Calgarians, this means moving from reactive care to more proactive, precision medicine. It’s about ensuring that every prescription decision is not just a guess, but an intelligently informed choice, backed by data and designed for your specific health profile. The potential for improved patient outcomes, smarter resource use across our hospitals, and reduced operational headaches for our healthcare heroes is immense. This isn't just tech jargon; it's about building a foundational layer of intelligence that supports your health, making Calgary's healthcare system stronger and safer one prescription at a time.