Calgary Entertainment: Moviegoers Slam Outdated IMAX Experience

CALGARY — The Cineplex Chinook IMAX is facing renewed scrutiny as Calgary moviegoers express dissatisfaction with its outdated facilities, particularly following screenings of long films like "Avatar: The Way of Water." Complaints about cramped seating and inadequate legroom have been circulating since May 2022, highlighting the need for improved entertainment infrastructure in the city.

The Deeper Context

Calgary's movie enthusiasts have been voicing concerns about the Cineplex Chinook IMAX, which has been operational since 2001 with a seating capacity of over 1,570. Despite its long-standing presence, the venue has been criticized for not accommodating the comfort needs of patrons, especially during extended movie runtimes. The venue's lack of modern amenities contrasts with newer facilities, such as the IMAX at Landmark Cinemas Country Hills, established in 2011. The Cineplex-IMAX partnership has plans to renew 24 locations through 2028, yet specifics about upgrading the Chinook site remain undisclosed. Cineplex’s capital expenditure for 2025 is projected at $60-65 million, but details about allocations for Chinook improvements are currently unavailable. This situation underscores the broader issue of Calgary's entertainment infrastructure struggling to keep pace with consumer expectations.

The Critics & Costs

Critics argue that while the loyalty to the IMAX brand remains strong, the Chinook venue's deficiencies significantly impact the movie-going experience. Patrons like those attending "Avatar: The Way of Water" have reported discomfort, with larger individuals struggling to find adequate space, leading to disputes over personal space. The absence of plans for a full renovation or replacement of the Chinook IMAX adds to the frustration, especially when considering the financial implications of constructing a new facility. Balancing the costs of building a new IMAX theatre against the limited number of IMAX releases each year presents a significant challenge.

As Calgary continues to debate the quality of its entertainment options, the future of the Cineplex Chinook IMAX remains uncertain. While Cineplex has not announced specific upgrades for the site, the demand for improved facilities is clear. Moviegoers and stakeholders alike will be watching closely to see if any changes are made to enhance the cultural and entertainment experiences in the city.